So much time and resources go into the production of even the smallest printed piece so whenever an opportunity comes along to reclaim and extend that value most publishers seize it. To some degree this explains the growth in the digital publishing world in recent years which is driven largely by the same Pre-Press files that go to press.

More and more publishers are repurposing their printed meda, magazines, brochures, and catalogs for online consumption. Content managers and programmers working together with Pre-Press departments have realized that their value stream can, and should, continue on into the realm of online publishing. Large scale newspaper and magazine publishers realized this early on in the digital revolution and so the same content that appears in ink and paper also “feeds” their websites and even gets repurposed to other publications.  The magnitude of your value stream and publishing ROI is largely a function of the vision and foresight and a willingness to make those continuous improvements that can lead to greater value for all stakeholders.