Data sent to Google Analytics is very detailed and tracks not only page views but user searches, playing of integrated youTube video, and hyperlink click-throughs etc….

As part of the overall strategy the system can even generate a Quick Response bar code to be placed on pages in the print version of the publication that will take readers with mobile devices directly to the Subscription page for that publication to signup !

Current languages supported: English, French, German, Spanish, Italian, and Portuguese.

The new User Interface will default to the users language preference according to their web browser and there is a language drop-down list to select and change the preferred language on-the-fly !

We will add other languages based on publisher and reader requests in our continuing efforts to make Magazooms the leader in digital publishing !
Please feel free to submit your language request directly to me Ben.Marchbanks@magazooms.com and we will see that your requests gets expedited !

Just how this will work in practice and who is there target market will become more apparent as the details emerge. At first blush it is clear that desktop publishing staff will now be charged with creating print editions AND adding features and functions for use later in the digital version.  So while the concept seems to imply there will be greater efficiency and cost savings, realizing both of these goals will most likely not be the reality. Increased internal production costs will be inescapable and I would hate to be the one to tell desktop publishers “we have a few more hours of work you’ll need to do to each publication now”.

Okay from the distribution angle Abode is trying to cover all the bases, HMTL, iPhone, iPad, SmartPhones, and FlashPlayer and surely the production process will create multi-platform content. This would be a good thing. For paid publications which use this Adobe channel to collect payments there will be a 30% commission expense.

Preliminary pricing indications are a monthly subscription fee of $699 PLUS per issue fees for small publishers and “upfront commitments” of $12K - $42K for enterprise level publishers. As you might expect the likes of Martha Stewart and Conde Nast have already beta tested the solution and are probably representative of the players who Adobe is hoping to engage.

All things considered including hidden internal productions costs, software upgrades, and known monthly subscription and per issue fees Magazooms will remain a highly competitive alternative and a great value for both large and small publishers.

Anyway, sorry about the rant….

Check out the Magazooms Mobi from your iphone - Last 12 issues of Electronic Retailer.

Many publishers really want to make their content as widely available as possible.  At Magazooms we have developed a special strategy to support Search Engine Optimization (SEO).  Every edition published has the option to be made available to search engines or not. Here is a screen shot of SEO setup in the Publishers’ Console.

You can opt-in to have the all pages of the publication accessible or not.

You can also define the other meta tags for the publication that are also used as information to be indexed by the search engines. By using this option all pages are submitted to the major search engines during the regular Magazooms submission cycle, which is usually done every week. This does not necessarily guarantee that pages will be indexed but most search engines are more likely to “crawl” your pages by having been assisted by the web site  “site map” submission.  Keep in mind that every page in the publication is also on the web server as a PDF so your exposure to search engines can be increased dramatically as compared to a typical web page.

If you really want to increase your readership its not enough to post your digital edition online - your really need to drive traffic to it. Good email campaigners kraft their messages to include a list the topics of interest in the email message and link each topic directly to their respective pages in the online publication.  This is made possible through the use of the capability built-in to the digital edition referred to as “Deep Linking”. (Magazooms has this ability but beware, not all digital editions have this.)

So how does this work ?  When the publication opens it interprets the page in the publication being ‘targeted’ by the URL ( web address) and will automatically turn to that page.

Magazooms’ publishers do this simply by adding “pageNum=24″ to the end of the URL of the publication - for example:

Electronic Retailer magazine did a cover story on Avon entitled:

A MakeOver for Avon

using the URL :  http://www.magazooms.com/reader/index.php?mzID=90305091520&pageNum=24

Click the link above to see how nice this works….

“Deep Linking” is definitely a must if you want to make it drop-dead easy for your reader to follow their interests.

1. Opening page ads - the space to the left of the cover. This space is designed to display custom media - Flash (SWF) animations on a rotation. Publishers can place as many ads as they want into the queue and each are displayed on a random basis.

2. Special hyperlinks on Ads. Some publishers are charging advertisers to make their URL in their ads active hyperlinks.

3. Google Map hyperlinks - content that can be enhanced by the display of information on a Google Map is activated by placing a map icon on the ad or page content. Real Estate guide is a good example of this.

Best case I have heard of from one publisher is that they are realizing a 300% return on their investment in their digital publication.