September 2010
Calendar of Events: Upcoming conferences and receptions in Sep.-Nov. ♦ Industry Reports: Highlights from the OMMA conference ♦ ERA Members Spotlight: A profile of ERA’s newest members &d
August 2010
Calendar of Events: Upcoming conferences and receptions in Aug.-Oct. ♦ Industry Reports: Highlights from the Electronic Home Shopping Conference;ERA Moxie Award finalists revealed ♦ ERA Me
July 2010
Calendar of Events: Upcoming conferences and receptions in July-Oct. ♦ Industry Reports: Highlights from ERA’s 2010 GA Fly-In ♦ ERA Members Spotlight: A profile of ERA’s newest members
June 2010
Cover Story: The Infomercial King Telebrands Founder and CEO A.J.Khubani has marketed some of the most successful DR gadgets in the industry. Find out how this marketing catalyst put the As Seen On TV
May 2010
Cover Story: Toward a New ERA The Electronic Retailing Association’s Julie Coons reflects on a momentous 18-month tenure as ERA president and CEO—and outlines her vision for the association’s fu
April 2010
Cover Story: A Chairman’s Perspective As ERA Europe Chairman Alexander Chacón prepares to pass the batonto his successor, he reflects on his tenure and looks ahead at the association’s future.By
March 2010
Cover Story: ShopNBC Revisited CEO Keith Stewart breathes new lifeinto what he calls an “18-year-old startup.“ The industry veteran talks about changing the company culture and restoring customer
February 2010
Cover Story: Have You Called Jenny Craig Lately? ♦ Payment Processing: How Do You Choose the Right Partner? ♦ Your Online Ad Network Cheat Sheet ♦ Calendar of Events ♦ Industry
January 2010
Monster Ideas: E-commerce guru and serial entrepreneur Jeff Taylor on cultivating and driving ideas forward in the social media age By Tom Dellner ♦ The Big Deal: Brad Wilson, founder and editor
December 2009
The Hit Maker - A conversation with Tristar Products’ Keith Mirchandani By Tom Dellner ♦ The Art of the Script - Insights into the “black arts” of direct response scriptwriting By Rick Pet
November 2009
Celebrating 35 Years of Direct Response - Bosley is a company that has evolved along with the DR industry as a whole. George Fettig, Bosley’s VP of marketing, reflects on the maturation of the direc
October 2009
Cover Story One Ad Man’s Vision: Andy Cohen breaks through marketing boundaries by “thinking differently.” By Tom Dellner ♦ Marketing Beyond Borders: A Delicate Dance Seven steps to intern